RIKU WAVE

Japan marketing partner · Tokyo

Custom content for Japan, featuring AI influencers based on real people.

We help international brands market in Japan. Choose a person through AI likeness previews, then get high-end content tailored to your campaign—from creative concept to finished delivery.

1,000+in-feed video ads
200+AI videos
300M+cumulative views

Work for

ByteDance · AliExpress · Waseda University

Signature service

AI influencers, based on real people.

What they are

Our AI influencers are digital portrayals of real people, created and used with each person’s permission. We tailor the story, setting, and visual style to your brand and deliver finished marketing content.

Why brands use them

Create polished content around a recognizable person, often with lower production overhead. For suitable concepts, AI production can avoid a full shoot day and location booking. The same person’s likeness can appear in multiple pieces of content within the agreed scope and term.

How casting works

Choose from AI likeness previews, then see how the person could look in your creative concept before full production begins. Project-specific previews are created with the person’s permission. We also help brands cast talent in Japan for live-action and AI projects.

Casting

Casting for AI content in Japan, with consent on record

Entertainment studios, AI drama and game producers, ad agencies, and brands will be able to find Japanese actors, models, and everyday people aged 18 and over who have agreed to appear, check their terms, and cast them in AI or live-action roles.

Consent on record

Each person will record the uses they accept when they join, and approve each project before it goes ahead.

AI and live-action roles

We are building a path for the same person to be cast in AI content, live-action shoots, or event appearances, with terms agreed for each use.

Agency-represented talent

People represented by a talent agency will be cast through their agency.

We are in the early stages of inviting actors, models, and everyday people in Japan to join.

Discuss a casting need

Permission

A real person behind the AI content

The person behind the image agrees to the project, and the content is used under the agreed contract terms. We review the content against that scope before release.

The same person can also be considered for live-action shoots or event appearances, with availability and terms agreed separately.

Support

Support when a use looks suspicious

Clients and the people featured can tell us about a use that looks suspicious. We share the permission records we hold and point the person to the platform’s reporting process. For legal advice, we can introduce a lawyer.

The platform decides whether to remove the content.

Services

Your Japan marketing partner

Japan Marketing Strategy & Creative

Give your brand a clear direction for Japan. We help define your audience, positioning, campaign ideas, and content plan, then turn that direction into creative work.

Content Production

Signature service

Our signature service is custom content featuring AI influencers based on real people. We develop the concept, script, and visual direction, then deliver finished content for your campaign. We also produce AI short-form videos and arrange live-action production when the creative calls for it.

IP Partnerships & Licensing Coordination

Build connections with Japanese creators and rights holders. We help identify potential partners and coordinate commercial requirements, communication, approvals, and schedules.

Social Media Content & Management

Keep your Japan content moving with a clear plan. We create and publish social content on agreed platforms, at an agreed frequency, through an agreed approval process. Content calendars and reporting keep your team informed.

Casting for AI content in Japan

Cast actors and models in Japan for the AI and live-action projects we produce, with each person’s permission for the project. Our casting platform for AI content in Japan is in development. You can also choose from our AI influencers through AI likeness previews.

Work

Selected work

All work
A woman holding a phone at a table in a Dola ad about résumé photos
Two performers choosing image styles on a phone in a Dola ad
Dola app screen with a Japanese prompt in an ad

ByteDance · Dola

App advertising for Japan

Video ads for ByteDance’s Dola app since April 2026, from creative concept through production and launch.

Live-action scenes, app demonstrations, and an AI video series bring everyday uses of the app into focus.

Creative and production by Riku Wave, commissioned through an advertising agency.

View Dola project
Two people watching a home projector in an AliExpress ad
A woman at a laptop with the caption 旅行写真が全部消えた in an AliExpress SSD ad
A man showing a smart remote on his phone in an AliExpress ad

AliExpress

E-commerce advertising for Japan

E-commerce ads for Japanese audiences, from product selection and creative concept through production and launch.

Product demonstrations and everyday scenes show how selected products fit into daily life.

Creative direction and production by Riku Wave.

View AliExpress project

Award Third Prize, World Intellectual Property Day Youth Video Competition 2022 (WIPO)

How it works

From casting to finished content

We start with your product, audience in Japan, campaign goals, intended use, and schedule.

  1. 01

    Cast

    Choose a person through AI likeness previews. We confirm permission for the intended use before creating project-specific previews.

  2. 02

    Customize

    We develop your concept, script, and visual direction, then produce the content around your brand.

  3. 03

    Approve

    Your team reviews the work. We check the agreed use and confirm how AI and advertising disclosures will appear before release.

  4. 04

    Deliver

    Receive finished content in the agreed formats. Publishing support follows the scope and approval schedule agreed for your campaign.

Contact

Tell us what you’re planning for Japan

Share your product, target audience, content needs, and launch date. We’ll discuss the creative direction, casting, and the support your project needs.

contact@rikuwave.com

Project discussions in English or Japanese.