RIKU WAVE

Services

Marketing services for your brand in Japan

Riku Wave helps international brands plan and create marketing for Japan. Our signature service is finished content featuring AI influencers based on real people, supported by strategy, IP coordination, social media work, and casting.

Japan Marketing Strategy & Creative

Turn your Japan marketing goals into a clear message and a practical creative plan.

  • Define the audience, positioning, and key message for Japan.
  • Develop campaign concepts around your product and its everyday uses.
  • Shape Japanese scripts, copy, and visual direction.
  • Plan content around your channels, campaign calendar, and launch needs.
  • Connect creative decisions to the production and approval process.
Signature service

Content Production

Get finished brand content featuring AI influencers based on real people, with creative development and production included.

  • Custom AI influencer content tailored to your brand, product, and campaign.
  • AI likeness previews to help you choose a person and explore the creative direction.
  • Concept development, scripting, visual direction, production, and editing.
  • AI short-form videos and live-action production suited to the project.
  • Finished content in agreed formats, with usage terms and pre-release review built into the process.

Casting for AI content in Japan

Cast actors and models in Japan for the AI and live-action projects we produce, with each person’s permission for the project. Our casting platform for AI content in Japan is in development.

  • Select from our AI influencers based on real people.
  • Preview a person in your creative concept with their permission.
  • Find actors, models, and creators in Japan for your production brief.
  • Coordinate auditions or agreed AI previews, availability, and intended use.
  • Discuss live-action shoots or event appearances with the person behind an AI influencer.
  • Work with talent agencies for the people they represent.

We are building casting for AI content in Japan as a platform. Entertainment studios, AI drama and game producers, ad agencies, and brands will be able to find people who have agreed to appear, check their terms, and cast them in AI or live-action roles.

IP Partnerships & Licensing Coordination

Explore Japanese IP partnerships and keep the commercial discussions, approvals, and production work moving.

  • Identify potential Japanese creators, IP partners, and rights holders.
  • Coordinate outreach, meetings, translation, and project communication.
  • Organize commercial requirements, including intended use, media, territories, and term.
  • Coordinate creative submissions, rights holder reviews, and project schedules.
  • Help define recurring character projects built around the same person for an agreed period.

For a recurring character, ownership and usage rights for the character design, scripts, and other deliverables are agreed with your brand. The person retains the rights to their likeness, with use subject to the agreed scope and term.

Social Media Content & Management

Plan, create, and publish Japan-focused content with platforms, posting frequency, and approval workflows agreed for each account.

  • Content calendars aligned with your products and campaign priorities.
  • Japanese copy, visuals, and video content, including AI influencer content.
  • Scheduling and publishing on the agreed platforms.
  • Monthly reporting on published content and available account data.
  • Community responses and creator coordination, with responsibilities and response schedules agreed separately.

Start with your brief

Tell us what you need and when it launches

Tell us about your product, audience in Japan, planned platforms, content needs, and launch date. Include the media, territories, and usage period you have in mind.

We’ll use that information to define the creative direction, responsibilities, deliverables, and schedule.

FAQ

Common questions

Are your AI influencers real people?

Yes. Each of our AI influencers is based on a real person, with that person’s permission. The on-screen appearance is AI-generated, and the scenes are created for your brand.

The person behind the AI influencer can also be considered for live-action shoots or event appearances, with availability and terms agreed separately.

How is each person’s permission handled?

We confirm the person’s permission for the project and define the agreed use in the contract, including the content, media, territories, and term.

Before release, we review the content against those terms. Any new use is agreed with the person in advance.

When is it more cost-efficient than a traditional shoot or creator campaign?

For suitable concepts, AI production can cost less by avoiding a full shoot day and location booking. The same person’s likeness can appear in multiple pieces of content within the agreed scope and term.

This comparison covers production costs. Any fees for a creator to publish content on their own account are considered separately. The final cost depends on the creative, production needs, and intended use.

Will viewers know the content is AI-generated and an ad?

Yes. We make both the AI-generated nature of the content and its advertising purpose clear.

We plan the wording, placement, and publishing steps with your team before release. Scripted scenes are presented as brand advertising.

What will we receive?

You receive finished content, with creative development and production included.

We agree on the deliverables at the start, including the number of pieces, formats, captions, review stages, and usage terms. Publishing support can be included in the project scope.

Can we use the same person as a recurring brand character?

Yes. We can develop a series around the same person for an agreed period.

Ownership and usage rights for the character design, scripts, and other deliverables are agreed with your brand. The person retains the rights to their likeness, which is used with permission within the agreed scope and term. Extensions and new uses are agreed in advance.

What happens if we find a suspicious use of the person’s likeness?

You or the person featured can report it to us.

We share the permission records we hold and point the person to the platform’s reporting process. For legal advice, we can introduce a lawyer.

The platform decides whether to remove the content.

Can you help us cast talent in Japan?

Yes. You can select from our AI influencers through AI likeness previews. With the person’s permission, we can also show how they could look in your creative concept before full production begins.

We help brands find actors, models, and creators in Japan for live-action and AI projects, with casting based on the brief, intended use, and schedule.

We are also building a casting platform for AI content in Japan, where studios, producers, agencies, and brands will be able to find people who have agreed to appear and check their terms.

What does IP coordination include?

We help identify potential Japanese creators and IP partners, coordinate communication with rights holders, and organize commercial requirements.

The work can include translation, creative submissions, approvals, and schedule coordination.

Legal advice, trademark filings and regulated document preparation require separate engagement of appropriately qualified professionals.

What social media work do you take on?

We plan, create, and publish content for Japan on agreed platforms, at an agreed frequency, through an agreed approval process.

The scope can include content calendars, Japanese copy, visuals, videos, scheduling, publishing, and monthly reports. Community responses and creator coordination are agreed separately.

Can we work with you in English through our agency?

Yes. You can discuss the project with us in English.

Your marketing team or agency can coordinate the brief, reviews, and delivery. We agree on approval roles, responsibilities, and communication at the start.

What should we include in a brief, and how is the schedule set?

Please share your product, audience in Japan, campaign objective, planned platforms, content needs, and target launch date. Include your brand guidelines, approval requirements, intended territories, and usage period.

We then define the creative direction, casting needs, deliverables, review stages, and production schedule with your team.

Contact

Tell us what you’re planning for Japan

Share your product, target audience, content needs, and launch date. We’ll discuss the creative direction, casting, and the support your project needs.

contact@rikuwave.com

Project discussions in English or Japanese.