About Riku Wave
A Japan marketing partner with real people at the heart of AI content.
Riku Wave helps international brands market in Japan. Based in Tokyo, we bring together marketing strategy and creative, content production, IP partnerships and licensing coordination, and social media content and management.
Our signature service is custom content featuring AI influencers based on real people. Brands can choose through AI likeness previews, explore how a person fits their creative concept, and receive finished content tailored to the campaign.
Why we work this way
AI is changing what it takes to produce compelling visual content. It gives brands more room to build stories around a person and develop those stories over time.
As a character becomes part of a brand, the connection to the real person matters. Our approach starts with that person’s permission, defines the agreed use, and includes review before release.
We are already producing and delivering short-form AI video ads using real people’s likenesses with their permission.
Building characters over time
We are building a path for brands to develop recurring characters around real people, with recognition growing across a body of work.
That direction connects AI campaigns with future live-action projects and event appearances. As a character gains recognition, the work stays connected to the person behind it and the permission that made it possible.
Ownership and usage rights for the character design, scripts, and other deliverables are agreed with the brand. The person retains the rights to their likeness, with use agreed for a defined scope and period.
Track record
Our work for brands in Japan
Since April 2026, we have produced video ads for ByteDance’s Dola app, from creative concept through production and launch, commissioned through an advertising agency.
For AliExpress, we handled e-commerce ads for Japanese audiences, from product selection and creative concept through production and launch.
Our work also includes video production for Waseda University and an artist interview series funded by Japan’s Ministry of Education, Culture, Sports, Science and Technology (MEXT).
Award Third Prize, World Intellectual Property Day Youth Video Competition 2022 (WIPO)
Company
Company details
- Brand
- Riku Wave
- Legal entity
- 株式会社Riku Wave
- Representative
- Li Binglu
- Location
- Shibuya, Tokyo, Japan
- Corporate number
- 5011001180602
- Language
- Project discussions in English or Japanese
- contact@rikuwave.com
Contact
Tell us what you’re planning for Japan
Share your product, target audience, content needs, and launch date. We’ll discuss the creative direction, casting, and the support your project needs.
contact@rikuwave.comProject discussions in English or Japanese.