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Riku Wave ID

Riku Wave ID: licensing faces, voices, and IP for AI content

Riku Wave ID is the AI likeness licensing platform we are building for Japanese actors and influencers. Public sign-up opens in 2027 for people aged 18 and over.

AI content is taking a rapidly growing share of media, but uncertainty over IP and likeness rights is holding back its development as a core marketing medium and as a source of long-term IP.

Riku Wave ID, a platform created to solve this problem, helps both companies and holders of IP and likeness rights build lasting, stable partnerships in AI-generated content, first in Japan and then worldwide.

01 / Why now

AI content is growing faster than the rules around it

96%of major brands now use AI in marketing

7x+year-over-year growth in ad assets generated with Gemini in Google Ads

77%of major brands cite IP and copyright risks as top concerns

AI can also produce a face that closely resembles a real person without anyone intending it. In our own productions, fictional faces generated from text alone came out looking like well-known actors. That is why we focus on AI appearances that start with a real person’s permission, project by project.

Sources: World Federation of Advertisers, September 2026; Alphabet Q3 2026 earnings call, October 2026 (over 1.5 billion assets in July–September 2026); World Federation of Advertisers, 2025.

02 / Today

Two lines of work, one consent record

Now

Performer ID

One ID per performer, for both live-action and AI roles. Companies and productions will be able to find performers and cast them through it.

Profile and credits.
Live-action appearances.
AI appearances, with each use, medium, territory, and term approved one by one.
AI appearance demos, created for a project with the person’s permission.
A permission record that companies will be able to check before release.

Rights for live action and AI are managed separately, and a project can use both. We already collaborate with many actors in Japan.

Now

AI collaborations with influencers

A new way for influencers to work with brands, with AI production handled by Riku Wave.

Influencers register their face and voice and choose the categories and terms they accept.
Brands request content, and we produce it with AI.
The influencer approves each piece before it is shared, and is paid for it.
Each piece is clearly marked as AI-generated and as advertising.

We already collaborate with many influencers in Japan.

AI influencer content for brands

How consent works

Each person registers their face and voice, records the uses they accept, and can set categories they always refuse, such as political ads.

Each new project needs the person’s approval of its use, media, territories, term, and pay. Automatic renewal stays in the person’s control: they can turn it off for the next term at any time.

Before release

Companies will be able to check the permission record before content goes out. We will also add a copyright check before release.

With agencies

After public sign-up opens in 2027, people represented by a talent agency will be able to join through their agency. Agencies manage talent; Riku Wave ID records each person’s consent for each AI use.

03 / Where we are

Faces and voices now. IP next.

NOW
Faces and voices
Performers register their face and voice. Face licensing is already in use in our own productions.
NOW
Many collaborators
We collaborate with many influencers and actors in Japan.
2027
Public sign-up
Sign-up opens to everyday people aged 18 and over. We are preparing a process for those under 18 to join with consent from a parent or guardian.
NEXT
IP
Characters, illustration, manga, official characters for regions and companies, and music will join the same licensing process. Rights holders will approve each project.

FAQ

Questions about Riku Wave ID

What is Riku Wave ID?

Riku Wave ID is a licensing platform for faces, voices, and IP in AI content that Riku Wave is building in Tokyo. It starts with real people’s faces and voices and will extend to IP. Each person approves each project.

Who can join?

Actors, models, influencers, and everyday people aged 18 and over. Public sign-up opens in 2027. Today, we work directly with the performers who collaborate with us.

How will companies use it?

Companies and productions will be able to cast performers for AI and live-action roles, see what each person has agreed to, and check the permission record before release. Today, companies work with Riku Wave as the single point of contact for casting and production.

Our direction

In the age of AI, anyone can play the lead.

Starting in Japan, Riku Wave ID will connect people and IP with companies around the world.

Riku Wave / A world in the making

未来は、人の意志から。

Tell us what you’re planning for Japan and East Asia

Share your product, target audience, content needs, and launch date. We’ll discuss the creative direction, casting, and the support your project needs.

contact@rikuwave.com

Project discussions in English, Japanese, or Chinese.